Public Relations Specialists
Description
Career Families:
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Business, Management & Administration 
Government & Public Administration
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Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
Duties Include:
- Coach client representatives in effective communication with the public and with employees.
- Respond to requests for information from the media or designate another appropriate spokesperson or information source.
- Establish and maintain cooperative relationships with representatives of community, consumer, employee, and public interest groups.
- Prepare and deliver speeches to further public relations objectives.
- Prepare or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.
- Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
The data sources for the information displayed here include: US Department of Labor (BLS), 2002.
Copyright © 2005 Virginia Department of Education. All rights reserved.