Description:

Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.

Duties Include:

• Assign, supervise and review the activities of public relations staff.
• Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
• Direct activities of external agencies, establishments and departments that develop and implement communication strategies and information programs.
• Establish and maintain effective working relationships with local and municipal government officials and media representatives.
• Evaluate advertising and promotion programs for compatibility with public relations efforts.
• Facilitate consumer relations, or the relationship between parts of the company such as the managers and employees, or different branch offices.
• Formulate policies and procedures related to public information programs, working with public relations executives.
• Identify main client groups and audiences and determine the best way to communicate publicity information to them.
• Manage special events such as sponsorship of races, parties introducing new products, or other activities the firm supports in order to gain public attention through the media without advertising directly.
• Observe and report on social, economic and political trends that might affect employers.
• Respond to requests for information about employers' activities or status.
• Write interesting and effective press releases, prepare information for media kits and develop and maintain company internet or intranet web pages.
• Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
• Draft speeches for company executives, and arrange interviews and other forms of contact for them.
• Establish goals for soliciting funds, develop policies for collection and safeguarding of contributions, and coordinate disbursement of funds.
• Manage in-house communication courses.
• Manage communications budgets.
• Maintain company archives.
• Produce films and other video products, regulate their distribution, and operate film library.